Amazon sellers are constantly changing their holiday strategies when all the data is there for them to make informed decisions.  I go through 5 simple things we do every year for all of our seasonal brands.

Starting your holiday campaigns early is key to success and helps you improve your rank.  We often get our clients to the top of page 1 organically 2 weeks before the holiday traffic even starts.

Don't forget to target other competitors' ASIN as these change every year.  I also go through how you can still use the new Sponsored Display VCPM to your advantage.

Finally I cover how to use the Brand Analytics dashboard to look at last years data to make informed decisions on where you should put your PPC spend.