Join Stefano Pretto, Nomadz CEO, as he shares 7 advanced Amazon PPC strategies, drawing insights from managing over $20 million in ad spend on Amazon in 2023.While providing you with a step-by-step guide on creating effective automatic campaigns, emphasizing the importance of a low initial bid and the use of negative keywords to minimize wasted ad spend, we'll also go over how to optimize low-performing campaigns, leverage Chat GPT, and explore new Amazon features. Learn actionable tips for 2024 and beyond, including how to fine-tune bid adjustments for specific placements, decode market share using the brand search query performance file, and embrace the principle of "simple scales, fancy fails" for successful PPC management.

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