In this video, Stefano, CEO of Nomadz, shares how to perform advanced keyword research using Data Dive. He covers market analysis, how to steal sales from your competitors, and how to identify the exact keywords to target with your Amazon PPC campaigns to boost your organic rank on Amazon. He walks you through a real example using a protein powder product, demonstrating how to download and use the Data Dive Chrome extension, select the right competitors, and analyze crucial metrics like search volume and sales. By the end of this video, you'll have actionable insights to enhance your Amazon PPC strategy and improve your product's ranking.