As PPC managers, developing a tailored strategy for child ASINs can be challenging, especially when an account has hundreds to thousands of them. Scale Insights has acknowledged and brought forward a new feature to help mitigate this problem, and Lucas shares how focusing on the parent ASIN data can give a better understanding of the bigger picture. By using Scale Insights' parent ASIN data, PPC managers can make informed decisions to improve their campaigns. Whether you're a brand owner or a PPC manager, you’ll appreciate this video on the importance of looking at the bigger picture to optimize campaigns and increase profits. So tune in for detailed insights on how to leverage Scale Insights to your advantage.