Establishing your brand is crucial, especially in a competitive market like Amazon. In this video, I talk about how we at Nomadz grew a brand mainly through branded traffic.

We look at the sales from May 2022 to October 2022 and dive into how branded advertising was able to spike $65,000 worth of monthly sales to almost $200,000 in just a few months!

Brands with high branded traffic often deal with many fierce competitors. I also discuss in this video Brand Spend and explain its two types to help you understand how they can put these big brands at the top ranks and keep them at that spot.    

1. Bidding on your brand name    

2. Product Defensive Placement

Some argue that bidding on your own brand is not an effective use of your ad budget, which is true if you have a limited budget and few competitors.

However, if you have a big brand, bidding on your brand name in PPC advertising is a clever strategy to maximize your revenue, traffic, and brand reputation and get ahead of the competition.