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How to Expand your Influence on Amazon by Bidding on your Own Brand

While some think it's a waste of money, you can definitely benefit from bidding on your brand. In this video, I talk about how bidding on your own brand name can prevent you from losing customers to competitors.

The last thing you'd want to happen is for a potential customer who is already near the final stages of the buying process to find your competitor's ad above your listing and decide to purchase from them instead.

Bidding on your brand expands your influence on search results by placing your listings at the top, putting you way ahead of your competitors, and increasing your conversion rates. I show you in this video how we helped a brand drop its TACoS from 20% to 13% just by optimizing brand searches.

Every PPC account is different, and you'll know what works best for yours if you test your options. But remember that even if you don't bid on your own brand terms, your competitors will, and that's something to ponder.