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How To Manage Ad Spend on Variation Listings with Scale Insights in 2023

If you're losing way more than you're earning, you could have incorrectly allocated your PPC spend across variation listings.

In this video tutorial, I show you how Scale insights can help you determine where to spend when bidding for each variation.

I guide you through a graph showing data of an actual product listing.

The key is not to spend equally across every variation listing. Instead, focus the spend on your two or three best-selling products and use them as a funnel.

You can only find the best strategy for variation listing through trial and error, so don't be afraid to take risks and constantly test your methods.