In today's video join Lucas, CEO of Nomadz, as he talks about the effective PPC strategy that skyrocketed Nomadz's brand to a remarkable 14% ACOS in Canada. He dives into key concepts that make a difference, moving from a 52% cost per click in the US to a strategic 52 cents CPC in Canada, accompanied by a significant drop in ACOS. Lucas takes you through the intricacies of their approach, from campaign structure to keyword selection and targeting methods. Witness how he leverages fewer campaigns, strategic broad match campaigns, all while foregoing automation, to achieve remarkable results. If you're aiming to expand across borders through PPC advertising, this video is your guide.