There's a new targeting type that very few people know about: Theme. In today's video with Stefano Pretto, CEO of Nomadz, discover how Theme match types, defined by Amazon as keywords related to your landing page or brand, are changing the game for Sponsored Brand video campaigns. Learn how this innovative approach allows for precise targeting of search terms with significantly lower Cost Per Click (CPC) compared to traditional Sponsored Brand Video campaigns. Stefano guides you through setting up your own Theme campaign and offers tips on negative keyword targeting and ad variation testing to enhance campaign performance from day one.