Years ago I came out with a very simple yet powerful keyword strategy that brought thousands of dollars in sales at a low ACoS. I call this strategy a forced auto campaign. We use all of the single keywords that an ASIN indexes for and bid on them each in broad match.

By using low bids on single words for top sellers we can increase our impressions and find new long-tail keywords that we were missing before. You do not want these bids to be higher than your existing bids in your main campaigns.

Now years later I show how this strategy is still working for our clients.  Proving that you can keep things simple with Amazon PPC.