Join Lucas Kwiatkowski CEO of Nomadz, in this second part of a two-part video series as he simplifies Amazon DSP advertising for small and medium-sized brands. Following his previous video on acquiring new customers, Lucas shifts the focus to retaining and engaging repeat customers, demonstrating how this two-pronged approach can boost lifetime customer value. With real data and practical examples, Lucas reveals how investing in repeat customers can lead to significant growth and profitability, even if initial acquisition costs seem high.