In today's video join Lucas while he shares some valuable insights into the psychology behind Prime Day and what customers are looking for. Discover the high-ticket items that are in demand, and learn how to attract window shoppers and be patient during the pre-Prime Day period. We'll delve into the debate of whether to run deals or not, presenting hard data from previous years to help you make an informed decision.

Get a preview of what you can expect in terms of spend and sales figures, based on real data from brands that ran deals and those that didn't. Whether you're a seasoned seller or new to Prime Day, this video is a must-watch to optimize your strategy and maximize your success on this important sales event!