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The Dark Side of Prime Day Revealed… And What to Do!

Follow along as Stefano, COO and experienced Amazon PPC strategist from Nomadz, shares how to maximize Prime Day results with a special Amazon PPC campaign. He reveals how some clients achieved 3 to 8 times better results compared to the previous year. In today's video we'll go through the importance of different campaigns, their setup, and any tips for success.

While discussing on how to capitalize on the additional traffic during Prime Day, you'll be guided through the Sponsored Display campaign setup, emphasizing the right budget, preferred ad format, and effective targeting options. Utilizing different audience segments, starting with optimized for page visits and optimizing for conversions, sellers can re-engage potential customers and boost post-Prime Day sales. Feel free to share your results in the comments and stay tuned for more valuable content from Stefano and the Nomadz team!