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You're Running Automatic Campaigns WRONG

Join Stefano Pretto, CEO of Nomadz, as he dives deep into the strategies that power successful Amazon PPC campaigns, with a special focus on automatic campaigns. Stefano reveals how these campaigns can lead to profitable ad sales through lower Cost Per Click (CPC), effective campaign segmentation, and the selective use of targeting options. By auditing more than 100 brands, Nomadz has discovered that automatic campaigns often offer the lowest CPC while still driving significant sales, especially when using the "catch-all" campaign strategy that leverages loose match targeting for better segmentation and cost management. Stefano walks through the creation of an automatic campaign, offering insights into choosing the right ad group, the importance of negative keyword lists, and the optimal bidding strategy to maximize performance without overspending.